Asian Girls Club (AGC) is a fashion-led brand bringing the creative energy of East and Southeast Asian subcultures to the global stage. We are shaping a new youth culture grounded in Collective, Creativity, and Community: formed as a collective, driven by creativity, and built on community.
And this vision does not stop at fashion. It extends into a curated collective of music, art, film, craft design, and events in our physical space, where different practices and influences come together in one new story.
The layered spirit is also reflected in our name. Besides who we are, AGC stands for Anime, Game, and Cartoon, known as three fields that have profoundly shaped global subculture. Together, they embody the youthful spirit and cultural depth at the heart of everything we do.
Founded in 2019, AGC is the UK’s first dedicated home for Asian subculture. Our founder brings years of professional training and practical experience from fashion and multiple fields of the creative industries. Moreover, as an Asian girl, she speaks as an insider of the community. For too long, both Asian and girls have been treated as labels to be categorised rather than perspectives to be celebrated. AGC is here to break the glass and build something entirely new – to show that we create, we design, and we lead. We make culture, not just consume it.
Our vision is also captured in our logo: the single-edged eyelid. We reclaim this distinct physical feature as a symbol of our perspective. It represents how we construct our world, not through the gaze of others, but through what we see, feel, and understand one another. It is an invitation to sense our world, directly through our eyes.
Asian Girls Club is more than a secret wardrobe; it is your one-stop destination for those who seek the pulse of Asian fashion, lifestyle, and the stories that go beyond language.